Supermarkets and wine merchants have seen a strong increase in ros sales in the UK during a heatwave that culminated in the hottest day for 40 years.
Ros sales have soared over the hot weather.UK heatwave sends Provence ros sales soaring June 21st was the hottest day in the UK since 1976, with temperatures reaching 34C celsius in some parts of the country. Other countries have also experienced a spate of hot weather, from France to the south-west US. In the UK, Decanter.com has discovered that a week of high temperatures and sunshine lead to a surge in sales of ros wines, and particularly ros from Provence. Asda reported an increase in ros sales of over 26%compared to the same week last year; it saw a 170% rise in French ros sales and also 250% in Australian ros. Waitrose told Decanter.com that sales of ros were also up strongly, and Tesco reported that ros sales were up 20% compared to the same week last year. At Majestic, ros sales are up 16% year to date since April 2017. Provence roswas doing especially well, with sales up 29% at the wine retailer. 'Provence is flying which, given Majestic's already strong market share, is big,' said Jack Merryless, spokespersonfor Majestic.
Lea & Sandeman had also seen a surge in ros sales; the MiP* Provence ros was up 14.1% from 1st to 22nd June, compared to the same timelast year. Lea & Sandeman also told Decanter.com that there was a 4.9% increase in larger format bottles of the MiP, includingmagnums and jeroboams, compared to last year. 'It's not an entirely scientific diagnosis, but one bottle of MiP* amongst friends is just never enough in a heatwave, and a magnum seems easier to carry than twobottles,' saidEdward Hayward-Broomfield,E-commerce & digital marketing manager for Lea & Sandeman. Sales of Champagne were up 11.3% at Lea & Sandeman, compared to June last year. Data from Vinexpo and IWSR predict that ros will continue to grow its share in global still wine consumption, increasing by 5.9% by 2020. The popularity of ros in the summer has launched products likeros flavoured gummy bears, lollipops and 'fros' cocktails. Stories like this: